Blog is about Technology break up news and events.
Friday, 14 December 2012
Things to be included in iTV
THERE SUCH THINGS THAT SHOULD BE INCLUDED IN APPLE TV(iTV)...also it crash Tv market from Panasonic,sony..!! and make Apple share touch peak which ever seen before.
At first I was a little surprised. But after thinking about it, I realized so would I. But it’s not for the reasons that you think. Paying top dollar for Apple products has become the expectation. But consumers have also come to expect more. But what would an iTV give me that I don’t already have? But after opening my refrigerator it suddenly hit me – aFacebook “like” button. Refrigerator – you ask? I’ll get more to that later.
There’s no way this television ambition can work without it. The iTV has to have one. More specifically, it needs to have some type of social and commercial integration. Otherwise it will be a colossal failure. I want it and so should you. Here’s why. In a recent interview with NBC’s Brian Williams, Apple’s CEO, Tim Cook said:
“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It’s an area of intense interest. I can’t say more than that.”
It seems Cook understands that the TV experience can no longer be “just about TV.” It has to also be about you “the viewer.” He gets it. This is what Sonyand Panasonic have been unable to figure out and the reason why Panasonic is exiting the business altogether. And if Netflix is not careful it will be killed off too.
Cook salivates at the massive social aspect to TV that remains untapped. And if Apple gets this right the company can easily secure 90% of the TV market within a couple of years. If not, it might be the end of Apple as we know it.
For instance, Apple should want to integrate FaceTime with iTV. Aside from killing off Skype, Apple would essentially create the first “social television network.” One that allows you and your buddies to watch the same football game while sending virtual high fives to each other – all between time zones. But it gets better. As you watch the game, iTV will allow you to “like” certain plays or “thumbs down” a bad call from a referee. You can even “like” an American Idol contestant. Forget the text voting – that’s so 2001.
It can all work with Bluetooth connectivity between your iTV and iPad or iPhone. But there’s also a “commercial” benefit to this as well. Viewers should be able to “like” certain products, a baseball team, or even a car or an Applebee’s commercial. And based on these “likes”, iTV will be able to list game times for your favorite sports teams and can take it a step further by recording shows to your DVR based on your “like” selections. But why would someone need to like an Applebee’s commercial?
What this means is that the iTV immediately becomes “the mediator” in ongoing controversies surrounding products like the Hopper from Dish Network that allows consumers to skip television ads. Although the Hopper is a great concept, it’s unfair. On the other hand, this sensitive issue presents an excellent opportunity for Apple.
People don’t “like” ads – I get it. But TV is all about content and content is not free. And the value of the content is determined by the ad dollars it generates. So unless it is a premium channel such as HBO or Showtime, there’s no way to avoid ads. On the other hand, what if iTV figured out a way to make you “like” the ads that you try so desperately to avoid? This would solve the problem facing broadcasting networks like CBS and ABC.
After all, can Apple really “change the way we watch TV” without also addressing this huge commercial “inconvenience?” It would be a missed opportunity. For a lot of people commercials are nothing more than a 3 minute bathroom break. If you’re like me, it’s also the time to get on Twitter and complain about how poorly a game is being officiated. But what if iTV was able to make you look forward to commercials – to the point that you would even consider recording them?
It sounds crazy – I know. But with a “like” button on iTV and a rewards program from Groupon, Living Social or even your favorite local grocer, you would love commercials. Your “likes” would be stored in a way that would allow advertisers to know who you are, your address, your zip code and provide them with other information that allows them to create “targeted ads.” This might even give them enough justification to bring a Starbucks to your neighborhood.
It can all depend on the number of “likes” in your local area provided to them by Apple. They can be called “iLikes” or “ad-likes.” Once your “likes” are stored (presumably) on the iCloud, iTV will be able to interface with the web and stream printable coupons to your device and even create a shopping list. Essentially, Apple becomes both the Facebook and Amazon of the living room. With so much stored demographic information, this can immediately become another revenue stream where Apple can sell targeted ads. It can also mean the end of junk mail in the mailbox outside of your home.
Better still, iTV will also be able to provide immediate content feedback to the TV networks based on the number of “likes.” After all, since Tim Cook said current TV “takes him back 20-30 years” why then should we still rely on a Neilsen rating system that spans 30 years. Also, I don’t know about you, but I don’t recall Neilsen ever asking for my input. Likewise, I don’t personally know anyone else they’ve asked. Yet, Neilsen still speaks for me. With an iTV I can speak for myself.
The way we view television is changing faster than many believed it would. So for Apple to make this ambition truly the game-changer that it is billed to be, Apple has to effectively change the way we watch content and the way we interface with the products that are marketed to us. And with TV life cycles being 4 years, it means people aren’t dropping them in pools of water and then waiting in line for a new one. Apple has to get this right the first time – especially since consumers would have already paid such a premium. If iTV fails, Apple’s reputation goes with it.