Apple Vs Samsung Battle Heads to South Korea –
Frosty Reception Ahead for iPhone 5?
Apple is about
to step up its offensive against Samsung on its arch rival’s home turf, as the
iPhone5 release date for South Korea has
been officially confirmed for December 7th – followed a week later by iPhone 5
launches in Russia, Brazil, Taiwan and dozens more.
The
sixth-generation of the world’s more popular Smartphone is already on sale in
47 countries spanning the globe, having first hit the shelves in key market
including the US, the UK, France, Japan, Australia, Canada and Germany back in
September. After just three days on sale, the iPhone 5 had shipped to the tune
of 5 million units across its first wave of market alone.
According to
recent statements from Apple, the iPhone 5 will be available in no less than
100 countries by the close of the year, which will include the massively
lucrative and growing market of China as of December 14th. The week before will
also see the iPad 4 and the iPad Mini hit the Chinese market for the very first
time.
China is
arguably the most important nation for Apple to capitalize on, as the country
is by far the fastest growing Smartphone market in the world and home to
hundreds of millions of subscribers. However, the biggest raise of the eyebrow
has to go to Apple’s presence in South Korea – Samsung’s native stomping ground.
The two market
leaders have a long history of not only battling it out across the Smartphone
and tablet PC market, but also bumping heads rather expensively in the
courtroom.
South Korea is
known to be fiercely proud of the Samsung name and sees the company as
something of a jewel in the countries crown. As such, a court order demanding
$1.05 billion in damages be paid by Samsung to Apple following a recent patent
dispute did not exactly go down well with the people of South Korea, or help
the reputation of Apple in their eyes.
It will no
doubt be interesting to see what kind of welcome the iPhone 5 is greeted with
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